Example Questionnaire Answers
Home Services (HVAC Company)
Brand Overview
5. What products or services does your business offer?
Residential and commercial HVAC installation, repair, and maintenance. We also offer air quality solutions like filtration systems and smart thermostats.
6. How would you describe your business to a friend in one sentence?
"We keep homes comfortable year-round with fast, honest, and reliable HVAC service."
7. What three words best describe your brand’s personality?
Trustworthy, Efficient, Professional
8. How do you want customers to feel when they interact with your brand?
Confident that they’re in good hands, stress-free, and valued.
9. Who is your ideal customer?
Homeowners (ages 30-65) who value quality service over the cheapest option. We also work with property managers and small business owners.
10. What is your brand’s core message or mission?
"Providing reliable, high-quality HVAC service with no gimmicks—just honest work and fair pricing."
Branding & Visual Identity
11. Where do you see your brand in the market?
We want to be known as the premium, go-to HVAC service in our area—not the cheapest, but the best.
12. How do you want your brand to be visually represented?
Clean, modern, and approachable. We like blues and grays to represent trust and professionalism.
13. What branding materials do you currently have (if any)?
An outdated logo, a basic website, and some truck decals, but we want a full rebrand.
14. What challenges have you faced with branding in the past?
Our brand feels outdated and doesn’t stand out. We want to look more high-end and modern.
15. What sets your business apart from competitors?
We focus on long-term solutions, not just quick fixes. Our techs are highly trained, and we prioritize customer service.
Additional Details
16. How did you hear about The Reganstein? Through a referral from another local business.
17. What’s your deadline and budget range for this project? We’d like to launch by summer. Budget is $5K-$7K.
18. Anything else we should know? We’d love a custom vehicle wrap for our service trucks as part of the rebrand!
Motorsports (Performance Shop)
Brand Overview
5. What products or services does your business offer?
High-performance engine builds, turbo kits, suspension upgrades, dyno tuning, and custom fabrication.
6. How would you describe your business to a friend in one sentence?
"We take fast cars and make them even faster."
7. What three words best describe your brand’s personality?
Bold, High-Performance, Cutting-Edge
8. How do you want customers to feel when they interact with your brand?
Excited, pumped up, and confident that they’re getting the best performance mods available.
9. Who is your ideal customer?
Car enthusiasts, street racers, and track-day drivers who want top-tier performance upgrades.
10. What is your brand’s core message or mission?
"Pushing the limits of performance with expert craftsmanship and cutting-edge tech."
Branding & Visual Identity
11. Where do you see your brand in the market?
We want to be THE go-to performance shop for serious car enthusiasts, standing alongside big names in the industry.
12. How do you want your brand to be visually represented?
Aggressive and high-energy. We like neon reds, blacks, and metallics—something that screams horsepower.
13. What branding materials do you currently have (if any)?
A logo that needs a refresh, a website that’s outdated, and social media that needs better branding.
14. What challenges have you faced with branding in the past?
We don’t have a consistent look—our marketing feels all over the place.
15. What sets your business apart from competitors?
We test everything on real cars, real tracks—no fluff, just results.
Additional Details
16. How did you hear about The Reganstein? Through the TimeFox build on Instagram!
17. What’s your deadline and budget range for this project? We need to rebrand before our SEMA showcase this year. Budget: $10K+.
18. Anything else we should know? We need killer merch to go with the rebrand!
Scaling Business (Family-Owned to Corporate)
Brand Overview
5. What products or services does your business offer?
We provide professional cleaning services for homes, offices, and commercial spaces. We specialize in deep cleaning, move-out cleaning, and janitorial contracts.
6. How would you describe your business to a friend in one sentence?
"We started as a small family-run cleaning business, and now we’re growing into a full-scale service provider with corporate contracts."
7. What three words best describe your brand’s personality?
Reliable, Professional, Growth-Oriented
8. How do you want customers to feel when they interact with your brand?
Confident in our professionalism, impressed by our quality, and reassured that we can handle big jobs.
9. Who is your ideal customer?
Originally, we catered to homeowners, but now we’re targeting property managers, business owners, and corporations needing ongoing cleaning contracts.
10. What is your brand’s core message or mission?
"From family-owned to industry leader—delivering spotless results at every level of business."
Branding & Visual Identity
11. Where do you see your brand in the market?
We are shifting from small, local business to a regional/national competitor in the cleaning industry. We want to be positioned alongside large corporate cleaning services.
12. How do you want your brand to be visually represented?
More polished and corporate-looking. We want to transition from a "mom-and-pop" feel to a strong, professional brand that appeals to larger clients.
13. What branding materials do you currently have (if any)?
A logo that feels too small-business, outdated business cards, and a website that needs a serious upgrade.
14. What challenges have you faced with branding in the past?
Our branding makes us look too small. We need to attract large clients who expect professionalism at scale.
15. What sets your business apart from competitors?
We bring the quality and care of a family-run business but now have the infrastructure to handle large-scale jobs. We don’t cut corners.
Additional Details
16. How did you hear about The Reganstein? Referral from another business that rebranded with you.
17. What’s your deadline and budget range for this project? We need a full rebrand before we launch franchise opportunities next year. Budget: $15K-$20K.
18. Anything else we should know?
We need help with our pitch deck and website to attract franchise buyers!